Fort Myers Website Development Services
Build a High-Performance Website That Converts Visitors into Customers
Running ads without a website is like inviting people to a grand event without a venue. Your ads are beautiful invitations where you have invested all your time and effort. But, when your customers show up, there’s no venue for them to arrive at, just scattered signs. That’s exactly what happens when you run ads without a solid website. Your ads might be attractive and engaging, but if people don’t have a structured and informative place to land, you will lose them.
Wherever your audience may find you, be it through social media, search engines, or paid advertisements, the next step is to visit your website. Studies have shown that 75% of people check out a brand’s website first, and 92% of them trust a website if it is well-designed.
At Beasley Digital, we create well-designed, high-performance websites. Our team analyses your target audience and ensures every page is designed to intuitively guide them through your brand’s website to drive more leads.
Our Approach to Web Design and Development
Your customers derive an impression of your brand through your website. In fact, studies have shown that 94% of first impressions are influenced by web design. If your site is slow, difficult to navigate, or outdated, your potential customers will leave, which will eventually impact sales and revenue.
Our approach to web design and development is built to boost your advertising efforts. Whether your goal is to generate leads, increase sales, or build brand awareness, we analyze user behavior, preferences, and interactions and design every page to convert visiting users to customers.
Today, most users interact with websites on their mobile. With over 60% of global web traffic coming from mobile devices, your website must be designed for viewing on different screen sizes.
A poorly optimized mobile site leads to higher bounce rates, which brings down search rankings and ad ROI. At Beasley Digital, we focus on building fully responsive websites that are viewable to potential customers regardless of the device they use.
Your Website, Powered by the Latest Technology
Studies have shown that a website’s bounce rate rises with a dysfunctional website. A staggering 40% of users exit sites that do not function well. That’s why we design websites that look good aesthetically and function seamlessly.
HTML, CSS, Vue.js, and Node.js are just a few of the programming languages and frameworks in which our developers are proficient.
We also create websites using well-known content management systems like WordPress, Shopify, and Webflow for companies that desire greater control over their content and websites. In this sense, your website serves as a comprehensive digital experience rather than merely representing your company.
Why Mobile-First Website Design Is Essential for Your Business
Designed for the Mobile, First
A mobile-first web design is not a trend but more about meeting your users where they are. For example, if you own a restaurant, but a lot of your customers prefer to order online, wouldn’t you design the experience around their needs first?
If your website is not mobile-optimized, you will lose your potential customers before they have a chance to understand what you offer. Furthermore, about 57% of internet users say they won’t recommend a business with a poorly designed mobile website.
A mobile-first design is also one of the key factors in SEO. Google has adopted mobile-first indexing, which crawls and ranks the mobile version of your site first.
That’s why our mobile-first approach to website design ensures your site performs best and remains your primary conversion tool, regardless of the screen size.
Why Mobile-First Website Design Is Essential for Your Business
Your website’s user interface and experience directly impact a user’s impression of your brand. While UI focuses on the look and feel of the website, UX focuses on the functionality. When your website achieves the best in UI and UX, you know you have the ultimate conversion tool.
Studies have revealed that a well-designed UI can boost conversion rates by 200%, and a seamless UX can increase conversions by 400%.
Our approach to UI and UX focuses on the strategic placement of key elements that drive more conversions, such as clear CTAs and intuitive forms. We ensure that we keep your potential customers hooked and then drive them to take action.
Seamless SEO Integration
Your website may be beautiful, but can your target audience find it? Search engines favor fast, mobile-friendly, and user-friendly websites. Improving elements like site speed, navigation, and engagement helps your website rank higher in search results.
As a part of our website services, we perform an SEO audit of your website to identify the areas that need improvement, including but not limited to the website’s architecture, content, and other technical aspects.
Complete Maintenance and Support
Once your website is launched, you need to regularly maintain it to ensure it continues to deliver results. Web development maintenance and support are essential for keeping a website secure, functional, and optimized over time. Here’s what’s typically included in our routine maintenance and support:
Software and plugin updates:
We maintain the most recent versions of the content management system, as well as plugins and frameworks for functionality and security.
Code optimization:
We improve code to decrease errors and increase performance.
Applying security patches:
We mend security loopholes, although rare, to guard against vulnerabilities.
Speed improvements:
We investigate and enhance server response, code, and image quality to improve load times.
Database optimization:
We continually maintain and clean your database to ensure your website performs seamlessly.
Server maintenance and optimization:
We ensure the host environment is operating effectively.
Resolving technical issues:
We regularly check and resolve broken links that form errors or display issues.
Regular backup and restore:
We back up your website regularly and provide a speedy recovery in case of website problems.
Emergency support:
We offer help with troubleshooting, responding to inquiries, and resolving urgencies.
Achieve Your Business Goals With Advanced Web Development
Search engines, customers, and digital campaigns–all favor fast-loading, mobile-friendly, and well-structured websites. Popular brands and our clients, including Coca-Cola, American Airlines, Planet Fitness, Honda, and Dunkin’ Donuts, continue to see the positive results of expert UI and UX to drive action from their potential customers.
See our website portfolio and learn more about how our expertise in design and development can boost your brand’s image and sales. Request a website consultation with us today.