Fort Myers Search Engine Marketing (SEM) Services

Multi-Platform Expertise

Using pay-per-click platforms like Google Ads and Bing Ads to their full potential requires specific expertise. At Beasley Media Group, we constantly try to stay up-to-date with all the latest platform updates and recommended practices. This can help us maximize our client’s ROI by taking advantage of any available opportunities. We also look at the broader context and try to understand how using these SEM platforms integrates into our clients’ broader marketing strategies. 

For instance, an HVAC company based in Fort Myers may want to take advantage of the time of year when many people and companies decide they need new air conditioning units and require servicing on their existing ones. This usually happens in February and March, when the weather gets hot, and AC is needed again. Using SEM to capture qualified leads and offering them discounts on AC maintenance and installation services can be an effective marketing strategy.

Well-Organized Campaign Strategies

Being strategic with your SEM investment can help you maximize its results. Some of Beasley Media Group's practices for an effective SEM campaign include:

Audience Segmentation

Targeting the right people is essential for maximizing your ROI. Our campaigns are designed to deliver personalized messages based on relevant criteria.

Keyword Research

People who are most likely to take a specific action, such as buying a product or scheduling an appointment, tend to use specific keywords. We're constantly researching these high-intent keywords that best match your business and its marketing goals

Best Practices

We also implement other successful SEM practices. These include optimizing landing pages, using ad extensions, conducting A/B tests, and creating content that provides genuine value to website visitors.

Advanced Targeting and Bidding Approaches

SEM targeting involves using relevant criteria like location, behavior, and demographics to increase the chance that your ads are displayed to those who are most likely to be interested in what you’re selling. This can help ensure you’re not wasting large parts of your SEM marketing budget by reaching out to people who aren’t interested in your products or services. 

It also helps to remember that your competitors are probably looking to capitalize on the same keywords as you do. SEM bidding involves multiple advertisers specifying how much they’re willing to pay to get their ads to appear alongside search results.

Determining the right bidding amount is essential for your ROI. Overbidding may waste some of your marketing budget, while underbidding may help your competitors get more qualified leads. Beasley Media Group uses multiple bidding strategies to find the right balance between cost and performance.

Creative Ads

Converting visitors into paying customers usually requires persuasive and visually attractive ads. A/B testing can be an effective way to determine the type of ad that has the best chance of getting visitors to click on your link. Creating multiple types of ads and displaying them to different audience segments can help us determine which resonates most with the right people.

Once people click on your ad link, they’ll be redirected to your landing page. Beasley Media Group’s developers will ensure that your landing page has fast loading times, looks good on any device, and has clear calls to action. This will help maximize your conversion rates and get as many people as possible to engage with your brand and become paying customers.

Strategic Budget Management and Allocation

The main goal of all our SEM-oriented actions and strategies is to maximize your ROI. Some ways to do that include:

Boost Your Search Visibility with Beasley Media Group

Beasley Media Group can help you make the most out of your marketing budget by expertly managing your paid search campaigns. We’ll help you boost your chances of getting qualified leads through tools like Google Ads while also making sure you’re not overspending. Contact us today to learn more about how you can boost your search visibility and reach the people who are most likely to benefit from what you have to offer.