Enhance Radio Advertising with Quu’s Innovative Display Technology
Radio is still a powerful advertising medium. Despite constantly increasing competition from digital on-demand content channels, radio’s timeless charm and local appeal make it popular with large segments of the public. However, that doesn’t mean that it can’t be improved with the help of technology. Quu’s radio display tech can give radio ad campaigns a whole new dimension by introducing the right amount of visual content to help drive the message home.
How Does Quu Use Visual Elements to Enhance Audio Content?
Founded by Jon Harb in 2007, Quu’s goal was to take advantage of the increasing number of vehicles with touch-screen displays and internet connectivity. It did that by creating a patented ad sync technology that displays specific visual content in perfect synchronization with the audio message. Using visual elements to enhance radio ads can make them more memorable. This can lead to increased customer interest and a bigger chance that the audience will be persuaded to engage with the brand and its products or services.
In simple terms, Quu displays specific images and text on your car’s touchscreen interface in sync with a radio ad. In other words, you can display images like your brand logo and messages such as calls to action inviting audiences to visit your website or buy your products while your radio ad is playing. Adding visual content makes it much more likely that people will remember your ad, maximizing your ad budget efficiency.
For instance, WRXK-FM is one of Beasley Media Group’s Fort Myers-based radio stations. It covers Miami Dolphins NFL games, making it a suitable advertising medium for sports-themed brands. If you want to advertise your sports equipment store, adding an image of a Dolphins jersey and a call to action inviting audiences to visit your website and physical store can boost your audience engagement numbers.
Excellent Audience Reach and Engagement Figures
Over 2000 stations currently use Quu to display visual content on vehicle dashboards, with that number constantly increasing. This means that over eight billion ads per year are enhanced by Quu. These numbers are likely to grow as currently only 80% of cars can display text on their dashboard, with that number rising each year. A Nielsen campaign effect study showed that awareness is boosted by as much as 63% when an audio message also has a visual component, so incorporating Quu into your radio advertising can be a relatively inexpensive way to increase your ad effectiveness.
Incorporating modern technology into your radio ads can also determine audiences to take immediate action. You can incorporate a call to action via a QR code, with listeners getting a reward, such as a discount or free product, if they follow that link.
Reporting and Performance Tracking
Quu’s technology relies on existing in-vehicle technologies, including RDS (radio data system) and HD radio. This allows advertisers to display various forms of basic visual content like logos, images, and text while a specific radio ad is playing. The possibilities are virtually endless, as companies can be creative in finding new promotions, slogans, and calls to action to help persuade listeners to become paying customers. Some specific Quu-related practices that can help you make the most out of your radio advertising budget include:
Timing your visual content to fit the audio message:
Delivering the right image or text at the right time can help you maximize your radio ad's impact. For instance, when advertising a Fort Myers-based retail store, you can drive the message home by showcasing some of your best current deals.
Displaying visual ads during songs:
You can display visual messages at all times, including during a song. A good practice is to display the song title and artist for the first minute or two and then show an ad message toward the end of the song.
Being straightforward and to the point:
Quu does have some limitations, as not all vehicles have large touchscreens, and the technology only allows a limited number of words and file formats. This means that an effective Quu ad is usually simple and to the point.
Benefits of Video and Audio Integration
Adding visual elements to a radio ad will give it a whole new dimension. Some specific benefits that are likely to come from merging audio and visual content include:
Improved audience engagement
People tend to remember what they see better than what they hear. Using both together will maximize the impact of your ads and make them more memorable.
Improved audience segmentation
Radio's local reach makes it a great tool to engage with audiences in a specific geographical location. Adding visual elements can help improve engagement even further.
Enhanced brand exposure
Quu is also a great opportunity to showcase your brand's logo. Having a visually attractive logo and displaying it during your radio ads can make it much more memorable to audiences.
Getting an edge over your competitors
Using Quu can help differentiate your brand and products from competitors that only use traditional radio advertising. Displaying a logo, product image, or call to action will drive engagement much more than a similar ad that only uses audio.
Precise Measurement Capabilities
Similar to other digital advertising methods, Quu’s impact is easier to quantify than traditional media. You’ll have precise info regarding the number of cars that displayed your ads, which will make it easier to track your campaign results. Adding calls to action to your ads via QR codes makes measurements even more precise.
Contact Beasley Media Group and Use Quu To Boost Your Radio Advertising Effectiveness
Advertising your brand and products via radio is still an effective use of your advertising budget. Quu technology adds a whole new dimension by introducing strategically placed visual elements and synchronizing them with the audio message. If you’re interested in engaging with your audience through a mix of audio and visual messages, talk to us at Beasley Media Group and discover how we can incorporate Quu to add visual impact to your radio ads. Contact us today to schedule a meeting and see Quu in action.