Drive Local Results With Fort Myers Radio Advertising
It may sound counterintuitive in the digital age, but traditional radio is still a powerful and effective advertising platform. Plenty of people still listen to the radio on a daily basis, and a station’s limited coverage area can benefit advertisers by limiting their audience to a specific geographical location. This local element also leads to strong bonds between radio personalities and their audiences, which locals can leverage on behalf of their brands.
Beasley Media Group’s story began with just one radio station over sixty years ago and has evolved into a multi-platform conglomerate that provides its clients with a wide range of advertising and marketing opportunities. Radio advertising is still a huge part of the package of services we provide to our clients. We currently operate 57 radio stations all over the country, including six of them in or near Ford Myers, Florida.
Different Radio Formats
for a Wide Range of Audience Profiles
One of radio’s biggest limitations is that a single station usually appeals to a specific part of the audience. For instance, sports-themed stations mostly appeal to men, while classic rock stations tend to appeal to older demographics. Appealing only to specific segments of the population can limit an advertising campaign’s effectiveness, as the advertiser’s message won’t reach the people who don’t resonate with a radio station’s theme.
Beasley Media Group manages to turn this weakness into a strength. We operate six radio stations in the Ford Meyers area, each with different themes and target demographics. This allows us to cover a wide range of people and deliver targeted advertising messages that are most likely to appeal to each specific group. The effectiveness of this approach is enhanced by the fact that each station has loyal listeners and popular hosts.
Our Fort Myers-based radio stations are:
WJPT-FM
This commercial radio station mostly plays soft adult contemporary music while switching to a holiday-themed format around the holiday season. This format makes it highly popular with young and middle-aged women, making it a viable advertising medium for products catering to them.
WXKB-FM
This station is licensed to Cape Coral but is also serving the Fort Myers market. It mostly features contemporary top 40 hits, generally appealing to a younger demographic.
WXKB-HD2
Podcast radio is a relatively new concept that combines traditional radio with the convenience of on-demand audio. Beasley Media Group was the first to introduce this concept in the U.S., and WXKB-HD2 showcases a wide range of podcast content from all over the world.
WBCN-AM
This AM station is sports-themed and mainly focuses on local Florida teams. Its AM broadcast and sport-oriented content make it ideal for advertising to older males.
WRXK-FM
This rock-themed station also covers Miami Dolphins games during the NFL season. Its mix of rock music and sports is likely to appeal to young and middle-aged men.
WWCN-FM
This station airs a wide variety of Latin-based music. This appeals to Fort Myers' Latino population, but many others enjoy this type of music.
Multiple Ad Production Capabilities
Besides catering to a wide variety of target demographics through differently themed stations, radio advertising can also come in different forms. Some of radio’s many ad production capabilities include:
Wide Variety of Radio Ad Formats
Radio advertising can be done in multiple ways. Some particularly effective ones include:
Memorable Jingles
A catchy musical phrase can be a highly effective form of advertising. Associating a memorable jingle with your brand can help people remember who you are and what you do.
On-air Voice Talent
Radio hosts are the heart and soul of a radio station and can develop strong bonds with local audiences. This also makes them highly trustworthy to their audience, so associating your brand with them can convince listeners to trust your brand and products.
Sound Effects
People also respond to specific sounds that catch their attention, and you can use that to draw attention to your brand. For instance, using sports crowd chants can be a useful way to advertise your sports memorabilia store.
Efficient and Effective Advertising
Radio ads are also relatively inexpensive to produce compared to any form of visual content. A simple idea can be turned into an effective ad in only a few days with the help of experienced advertising professionals like our staff at Beasley Media Group. This can also help you create ads that resonate with current events.
Various Opportunities for Sponsorships and Promotions
Other effective ways of reaching out to specific audiences via radio include promoting and sponsoring various programs and events. Some specific ways of doing that include:
Hosting a local event, such as a concert or fundraiser, is a great way for a local radio station to engage with its target audiences. It’s also a great way for local brands to enhance their reputation by sponsoring these events.
You can make your brand known and popularize your products by offering them as giveaways and contest prizes. This can get local audiences interested in what you’re selling.
Many radio shows have loyal and dedicated listeners who trust their respective hosts. This makes sponsoring a show an effective way to advertise your brand and products, as people may associate your business with the program’s content.
You can also use radio as a method of getting people to consume your online content. For instance, you can advertise special offers that audiences can benefit from if they visit your website or social media channels.
Contact Us at Beasley Media Group To Discover the Potential of Local Radio
Traditional radio is still a powerful advertising medium despite the constantly increasing competition. If you’re looking to appeal to audiences in and around Fort Myers, FL, Beasley Media Group’s differently themed radio stations can help you reach a wide variety of people with different needs and preferences. It can also be an effective way to promote your digital content. Talk to us today and learn more about our radio advertising rates.