Marketing Solutions Built for Credit Unions

Grow Membership and Compete with Big Banks in Fort Myers

Credit unions are well known for having a community-first focus and personalized customer service. It can be really hard, though, when the finance industry is dominated by the big banks with even bigger marketing budgets.

That’s why you need an approach to marketing that’s specifically designed for credit unions. Beasley Media Group can help with that. Our team has developed proven strategies specifically to help credit unions like yours grow their memberships, strengthen their presence within the Ft. Myers community, and actually compete with the big banks.

Stand Out with Smart Member Acquisition Strategies

One of the biggest challenges all credit unions face is getting new members. Yet, continually attracting new members is critical to your growth in the Ft. Myers area. Simply getting the word out that you’re a great banking solution isn’t enough. You need messaging that will resonate with potential new members and a well-thought-out strategy to reach them.

Compelling Radio and Digital Storytelling

Telling your story is one of the most powerful tools you have as a credit union. Unlike the big banks, you offer something truly different: community support, better rates, and a genuine commitment to members. But if people don't hear that story, they can't connect with your brand.

That's where Beasley Media Group comes in. With a strong presence across both radio and digital platforms in Ft. Myers, we help you deliver your message in ways that stick. Our team can create radio ads that highlight your unique member benefits and involvement in the community, while, at the same time, running digital campaigns that drive visits to your local branches.

Whether it's a member testimonial aired during someone's morning commute, a short video ad about your new checking account offer, or a geo-targeted banner ad promoting your next financial education workshop, we'll help you create an authentic message across every channel.

Community Values Messaging

People today are actively looking for alternatives to the big banks. They want to work with ethical, community-focused financial institutions. That’s what gives credit unions like yours such an advantage, as they’re built on the idea of people helping people.

At Beasley, we can help highlight what makes your credit union special. Whether it’s your involvement in local events, your volunteer programs, or support for small businesses, we can turn that community impact into messaging that will help build trust among the Ft. Myers community.

Using radio ads, social media, and storytelling on your website, we can help you position your credit union as more than just a bank. By aligning your marketing with your mission, we can help you connect with people in the community who share your values and are ready to become loyal members.

Reaching the Next Generation of Members

Strategies for Targeting Young Adults

Attracting young adults, like the Millennial and Gen Z crowd, is critical to your long-term sustainability and growth. However, it requires a unique approach to traditional credit union marketing. These generations value authenticity, convenience, and digital-first experiences. If you want to grow your membership in this group, your strategy needs to meet them where they are and speak their language.

At Beasley Media Group, we help credit unions connect with younger audiences through integrated campaigns that combine different platforms. That includes running social media ads, creating short-form video content, and promoting financial products that align with the stage that they’re in in their lives. For example, millennials may be looking to purchase their first homes, while young Gen Z adults may be in search of first-time car loans.

We also rely on local radio personalities to help build trust among their listeners. When combined with targeted ads and messaging tailored to young adults, these campaigns help your credit union come across as both modern and approachable.

Impact of Integrating Digital and Radio

One of the most effective ways to reach your target audience is to combine the reach of radio with digital marketing strategies. With radio, you reach listeners during their morning commute when they’re taking lunch breaks, or while they’re out running errands. These trusted, familiar voices can introduce your credit union, promote special offers, or share stories about the impact you’re having on the Ft. Myers community.

Then, using digital, you can follow up with targeted ads on social media, one of the search engines, or mobile apps. Whether you’re encouraging your target audience to sign up for a new account, apply for a loa,n or attend a financial workshop, this integrated approach keeps your credit union top-of-mind.

Strengthen Your Community Connection Today

What sets every credit union apart from the big banks is its strong connection to the community it serves. But to keep growing and reach more people, your message needs to be seen and heard everywhere your potential members are.

Beasley Media Group is here to help you do just that. From geotargeted digital ads and radio spots to campaigns that highlight your impact on the Ft. Myers community, we create marketing strategies designed to build trust, drive action, and grow membership. Whether you’re looking to attract young adults, promote new financial products, or boost community awareness, we’re ready to partner with you every step of the way. Contact Beasley Media Group to start growing your credit union membership.