Fort Myers Digital Out-of-Home Advertising That Delivers
Combine the Impact of Billboard Advertising with the Precision of Digital Targeting
Digital out-of-home (DOOH) media combines traditional billboard advertising with digital media. Out-of-home media is the oldest form of advertising and has always been an effective way to get your brand and products known to the people passing by a certain area. However, it has its obvious limitations regarding both the content on display and the advertiser’s ability to monitor its effectiveness.
Beasley Media Group’s DOOH advertising methods can help increase our clients’ visibility through an approach that combines quality content creation with modern digital tools like SEO and advanced analytics. This can help maximize the return you get from your billboard advertising budget by reaching the desired audiences and delivering engaging content.
Extensive Location Network and Audience Reach
Although billboards have evolved, and many are now digital, their most important characteristic is still their location. Beasley Media Group’s digital billboards are placed in strategic locations across the country, including in Fort Myers. These locations include areas with high foot traffic and busy streets and highways in both urban and suburban settings. Having such an extensive location network is the cornerstone of our DOOH advertising approach. The criteria we use when determining whether a location is appropriate for our digital billboards are:
- Location reach: Our billboards are in places where many people are likely to pass on any given day. These include busy intersections, areas near shopping locations, and transport hubs like bus and train stations.
- Geographic considerations: Making your brand known to people who live too far away to benefit from what you have to offer is not an efficient use of your advertising money. Having an extensive digital billboard allows Beasley Media Group to focus on specific local markets, aligning the billboard's messaging with your company's geographic goals.
Multiple Format Options and Creative Specifications
Besides being placed in areas that maximize their impact, digital billboards also allow a wide variety of creative ways of engaging with target audiences. Beasley Media Group can work alongside our clients in the Fort Myers area to determine which type of content fits their brands and products best. Some common format options include:
Static Images
Sometimes, the most effective billboard advertising format is a simple static image. This is often the case near high-traffic roads and high-speed highways, where drivers and passengers don't have the time or necessary attention to read and process more complex media. Static images are a great way to boost brand awareness, as many drivers pass the same location every day on their way home or to their workplace. All these characteristics make static imagery a powerful advertising medium if used correctly.
Video Content
A great way to capture people's attention is by producing quality video content and displaying it on digital billboards. If the respective billboards are placed in areas where people have the time to pay attention to the billboards for more than a few seconds, you can show dynamic clips that either showcase your brand or show how your products or services can improve the viewers' lives. Capturing their attention with high-quality video and even sound where the location allows it can raise their interest in your company and what you have to sell.
Interactive Content
Digital out-of-home advertising can also be a great opportunity for companies to drive instant engagement. Displaying a QR code and incentivizing audiences to scan it with their smartphone in exchange for discounts or free products can get more people to access your online content. This can be highly effective, as it motivates billboard viewers to take action right then and there. It's also easier to quantify, as companies can analyze the number of people who accessed the QR codes in a specific location within a certain time period.
Complex Targeting and Scheduling Capabilities
Beasley Media Group can make your billboard advertising campaign more efficient and effective by finding innovative ways of targeting the right demographics and scheduling ads based on relevant criteria. This starts with targeting billboard locations based on relevant criteria and placing digital ads in places where people are most likely to resonate with them. For instance, a boat rental company can place digital billboards on Fort Myers’ McGregor Boulevard, as it’s a location with constant traffic and lots of tourists looking to rent a boat for the day.
Another major benefit of dynamic digital billboard advertising is that you can schedule it to maximize its impact based on different times of day, week, or year. A restaurant can use the same billboard to advertise its lunch menu during the morning rush hour traffic, switch to advertising its dinner specials in the afternoon, and promote its holiday specials in December. This high adaptability can help your organization make the most out of its advertising budget by targeting the right people at the right time.
Benefits of Digital Out-Of-Home Advertising
Blending traditional billboard advertising with modern digital solutions can be a great way to boost your brand recognition and sales numbers. Some specific ways in which DOOH advertising is superior to traditional billboard advertising are:
It's likely to have a higher impact.
As mentioned earlier, there are situations where a static image can be an appropriate way to use a billboard. However, attention-grabbing graphics and digital displays are much more likely to have a high impact on viewers.
It has complex targeting capabilities.
Adjusting the content based on criteria like location and time of day can help segment your audience and target those who are most likely to interact with your brand.
It's highly flexible.
Digital billboards can be updated instantly when needed, allowing advertisers to stay flexible and adapt to various events, changing market conditions, and promotional opportunities.
Contact Beasley Media Group Today and Make Your Billboard Advertising More Effective
If you’re looking to make the most out of your billboard advertising budget, using digital billboards can help you achieve it. Beasley Media Group’s extensive billboard network and technical capabilities can help you appeal to the right people at the right times, maximizing your ad effectiveness. Talk to us today to learn more about planning your DOOH campaign.