Digital Marketing That Goes Beyond Clicks
Full-Funnel Strategies for Sustainable Growth in Fort Myers
Many businesses equate digital marketing to simply ad campaigns, but it is just a fraction of the complete picture. While paid advertising brings you immediate visibility and quick wins, the impact is fleeting. A study revealed that only 33% of users click on paid ads. This means a huge chunk of your untapped target audience is yet to convert to valuable business.
You need a complete digital marketing strategy that attracts, nurtures, and converts customers across multiple channels. This is the exact approach we take at Beasley Digital. As a full-service digital marketing agency in Fort Myers, we go beyond ads. We create an integrated marketing strategy that is a blend of content, search visibility, social engagement, and performance optimization that maximizes reach and engagement.
Marketing Strategies that Drive Results
Most consumers begin their purchase journey by searching online. 70% of consumers now shop online more frequently than they did before the pandemic, according to a 2024 report. You need online marketing services that target your ideal customer basis their location, demographics, interests, and behavior.
The first step is partnering with the right digital marketing agency, offering the right blend of services that help your brand appear before your ideal target audience. Here’s what we do:
Search Engine Optimization (SEO)
Investing in paid ads is a great way to drive increased traffic to your website. But, once you stop paying for ads, your traffic begins to decrease. SEO is a marketing avenue that ensures consistent and long-term visibility without continuous ad spending.
A study conducted by GroupM UK and Nielsen further revealed that only 6% of Google clicks were attributed to paid results, whereas 94% of clicks were achieved through organic results. This does not imply that one channel is better than another. A winning strategy is one that combines SEO and paid advertising to increase brand awareness and produce impactful results.
At Beasley Digital, our team will perform a detailed audit of your website to identify opportunities to boost your page rankings by leveraging data from some of the best SEO tools in our arsenal. Then, we focus on the steps required to be taken to achieve impactful results in the long term like technical SEO, on-page optimizations, local SEO, and other dynamic strategies.
Search Engine Marketing (SEM)
SEM works alongside SEO, social media marketing, and overall content marketing efforts to improve your brand’s visibility. With SEM, you are actively reaching out to your target audience, who are actually searching for your product or service and are more likely to convert. That’s why each keyword choice and landing page is optimized to ensure maximum conversions. It also gives you a competitive edge over the other brands in your domain by helping you rank higher than all of them.
At Beasley Digital, we make each click on your search ads, count. Businesses earn an average of $2 for every $1 spent on Google Ads. That’s why our SEM strategy is carefully designed to focus on optimizing your landing pages and bidding for enhanced engagement and conversions. From selecting the right keywords to segmenting your ideal target audience, we design every aspect precisely to meet your advertising goals.
Social Media Marketing
A Q2 2024 Sprout Pulse Survey revealed that people’s confidence in brand is correlated to its social media presence. This impression ultimately drives their purchase decisions. This survey further indicates that your advertisements are only as effective as the audience’s trust on your brand. That’s why, each social media strategy curated by our team focuses on encouraging genuine relationships between a brand and its target audience.
We begin with a deep dive into your target audience to create platform-specific organic content and targeted ad campaigns that reach the right people at the right time. We also collaborate with trusted influencers to amplify your brand’s reach and credibility. Every strategy is backed by data, measuring engagement, reach, and ROI for maximum impact.
Engaging Web Design and Development
Your website is the most powerful sales tool at your disposal. A common mistake brands make is running ads without a dedicated landing page for a specific audience. The result? Lower conversions and higher bounce rates.
At Beasley Digital, each page is designed with the visitor’s journey in mind. We blend compelling design and persuasive copy to drive engagement and conversions. Additionally, with over 60% of online traffic coming from mobile devices, we focus on optimizing your site for all possible device screens so that you don’t miss a single customer. After launch, we also provide continuous support to keep your website running smoothly for continued impact.
Content Marketing that Captivates and Converts
Content marketing that nurtures your audience and an advertising strategy that seals the deal is the most effective conversion funnel. Consumers trust brands that inform, educate, and add value. Engaging content, whether blogs, guides, or videos, attracts the right audience based on their interests and behaviors.
At Beasley Digital, we craft content marketing strategies that build trust, enhance organic visibility, and strengthen your ad performance. From strategy to execution, our team ensures consistency and quality at every step. We continuously analyze content performance and refine our approach to align with your business goals and meet your potential customer’s growing needs.
Transparent Reporting with Actionable Insights
Data drives every marketing decision we make. With better insights come smarter strategies. We provide detailed reports to keep you informed about our approach and the results you can expect for your brand.
Our Certified, Industry-Leading Experts
The Beasley Media Group brings over 60 years of digital marketing expertise backed by a team of certified professionals. As a full-service agency, we go beyond expertise—partnering with industry-leading platforms to deliver innovative, tailored solutions for your business.
Tech-Powered Tools for Enhanced Results
The ideal digital marketing strategy is only as good as the tools that help execute it. For this reason, we collaborate with some of the top technology platforms in the market to ensure marketing and, by extension, business success.
Transform Your Digital Presence and Increase Conversions
With Beasley Digital, each digital marketing strategy is specifically tailored for your company. We have been trusted by businesses of all sizes who are already witnessing meaningful results through our strategies. To find out how we can assist you in reaching your business objectives, schedule a digital strategy session with Fort Myers’ top digital marketing agency.